Unit Publicists
Pro unit publicists creating compelling publicity content for your Portuguese \t\t\t\t\t\tproduction.
Here is how this works in practice. A unit publicist manages the press and publicity activities associated with a film production, creating press materials, setting up set visits, and creating media coverage during production. In Portugal, publicists handle the local Portuguese media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both European and global audiences.
Here is the short of it. Through NeedAFixer, we connect you with Portuguese unit publicists who know how to create meaningful media attention for shoots of each scale. Our network has pros in Lisbon and Porto, the Algarve, Sintra, and Madeira, skilled in managing press campaigns for features, series, and branded content shooting across Portugal.
ACT 01
Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
03
Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
04
Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
ACT 02
Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across Portugal's varied filming locations, from Lisbon to Porto, the Algarve, Sintra, and Madeira.
02.
European Media Network
Unit publicists with set up relationships across Portuguese and European media. They know the needs of European outlets as well as global studios and streamers.
03.
Media Relationships
Set up relationships with Portuguese and global entertainment media. We help secure coverage and manage press access effectively for shoots in Portugal.
04.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists know spoiler sensitivity and content control on Portuguese sets.
On Location
Portuguese unit publicity placing stories across Público, Expresso, Vogue Portugal, RTP, and IndieLisboa press
Here is how this works in practice. Our unit publicists place stories across the Portuguese national press. Público, Diário de Notícias, Correio da Manhã, Expresso, Jornal de Notícias, and Visão — and the television networks RTP (state TV networks), SIC, TVI, and CMTV. Lifestyle and trade press coverage runs through Vogue Portugal, GQ The country, Vanity Fair The country, and Caras, with festival press at IndieLisboa (since 2004), LEFFEST (Lisbon and Sintra Film Festival), Doclisboa, Curtas Vila do Conde, Porto/Post/Doc, MOTELx, and Fantasporto.
Here is what that looks like on the ground. Working credits have Netflix's Glória (2021, first Portuguese Netflix first), Rabo de Peixe / White Lines (2022 Azores), 1899 (Netflix 2022 Babelsberg-The country), Heads of State (Amazon Prime 2024 partial), Indiana Jones 5: Dial of Destiny (2023 Sintra and Tomar Templar unit), Frankie (Ira Sachs 2019 Sintra), and the Pedro Costa, Miguel Gomes, and João Salaviza auteur slates.
Here is the short of it. Publicists set up Portuguese-influencer placements (Wuant, Diogo Piçarra, Bumba Na Fofinha, Tiago Felipe, Daniela Melchior's global profile post-Suicide Squad 2021 and Guardians of the Galaxy Vol. 3 2023), Lusofonia trade-press across Brazil's Folha de S. Paulo and O Globo, Angola's Jornal de Angola, and Mozambique's Notícias for 250-million-Portuguese-speaker reach, and Salvador Sobral Eurovision-2017-tier celebrity tie-ins. EPK packages route through CNPD-governed RGPD compliance for image-rights handling, with embargo discipline set up alongside ICA festival-submission timelines.
Here is how the picture comes together. Crews deploy under STE terms with reciprocal IATSE Local 600 (Publicists Guild) plan ready for US visiting shoots, trabalho independente Segurança Social sign-ups, and 23% IVA invoicing handled by our line producers. ICA cash rebates (25-30%, €4M cap) PR-spend tracking captured for audit compliance.
ACT 03
FAQ
Publicity Expertise
What does a unit publicist do in Portugal?
Here is the breakdown. The unit publicist manages all publicity activities during production in Portugal. This has setting up unit photography, producing EPK content, managing press relations with Portuguese and global media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits mostly have cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in Portugal, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we give skilled unit photographers who capture production stills, behind-the-scenes visuals, cast portraits, and location photography across Portugal. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our Portuguese set?
Yes, we manage all aspects of press set visits in Portugal including scheduling, logistics, talent availability, access control, and making sure visits don't disrupt production. We set up with studio/distributor publicity as needed.
How do you handle content approval?
We set up approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual needs and production sensitivities.
Do you work with international press?
Yes, our Portuguese unit publicists have experience with global media and set up with publicity teams worldwide. They bridge Portuguese media and global press, managing coverage across many areas.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity needs and we'll give skilled \t\t\t\t\t\tpublicists.