SCENE 01 / AR PRODUCTION
AR Production
Augmented reality experiences for your Portuguese project.
Here is how this works in practice. Augmented reality production integrates digital elements into real-world environments in real time, creating interactive and visually boosted content. Portugal's dynamic tech scene—energized by Lisbon's status as a European startup hub and host of the Web Summit—gives creative talent for immersive AR experiences.
Here is the short of it. We connect you with AR production pros across Lisbon and Porto who combine tech expertise with creative vision to deliver compelling augmented reality content. Our team sets up the hardware, software, and talent needed to produce AR experiences that engage audiences and elevate your project's visual impact.
Capabilities
AR Services
Complete augmented reality production from concept to deployment.
01
AR Development
- ARKit & ARCore
- WebAR experiences
- Spark AR filters
- Custom AR apps
- Unity & Unreal
Multi-Platform
02
Content Capture
- 3D scanning
- Photogrammetry
- LiDAR capture
- Motion capture
- Reference filming
Real-World Basis
03
3D Creation
- 3D modeling
- Animation
- Texturing
- Rigging
- Optimization
Visual Assets
04
Applications
- Marketing campaigns
- Tourism & heritage
- Education
- Entertainment
- Retail experiences
Diverse Uses
Augmented Reality Expertise
Capabilities
Our Process
Concept Development
Knowing your AR vision and designing experiences that engage users effectively.
Asset Creation
Creating and capturing 3D content optimized for AR performance on target devices.
Development
Building AR experiences using appropriate platforms and making sure smooth performance.
Testing & Launch
Thorough testing across devices and platforms before deployment.
On Location
AR production across Portugal — ARKit, ARCore, WebXR, Spark AR, and Lens Studio pipelines for tourism heritage activations at Sintra UNESCO 1995, Belém Jerónimos UNESCO 1983, Porto Ribeira UNESCO 1996, and Web Summit Lisbon brand campaigns running through Lisbon and Porto creative-tech studios.
Here is how this works in practice. Our AR-production pipeline routes Apple ARKit 7 with RealityKit for Vision Pro spatial scenes and iPhone-iPad LiDAR-aware experiences (iPhone 15 Pro and 16 Pro with on-device five-LIDAR depth-sensing for room-scale mesh occlusion), Google ARCore for Android Geospatial API world-anchored builds, Niantic Lightship for outdoor world-scale persistent AR (the studio behind Pokémon Go and Ingress), 8th Wall WebAR for browser-delivered campaigns without app install, Meta Spark AR Studio for Instagram and Facebook face-filter and world-effect deliverables, and Snap Lens Studio for Snapchat AR Lens campaigns.
3D asset pipeline routes through Maya, Blender, Cinema 4D, and Unreal Engine 5.4 (with Nanite virtualized geometry and Lumen global lighting), with Substance Painter texturing, Marvelous Designer cloth simulation, ZBrush sculpting, and SketchFab and Apple USDZ delivery formats. WebXR builds route Three.js, Babylon.js, A-Frame, and Mozilla Hubs frameworks.
Here is the short of it. Tourism-heritage applications anchor on Sintra Cultural Landscape UNESCO 1995 (Pena Palace pastel-room AR overlay, Quinta da Regaleira initiation-well Templar-symbolism markers, Castelo dos Mouros battlement AR), Belém Tower and Jerónimos Monastery UNESCO 1983 (Manueline Gothic Age of Discoveries narrative AR with Vasco da Gama guidance overlays. Portugal launched the global Age of Discoveries from this Belém quay 1497), Porto Ribeira UNESCO 1996 and Livraria Lello (the J.K. Rowling Harry Potter inspiration), Évora UNESCO 1986 Roman temple, and Coimbra University UNESCO 2013 Joanina Library AR tours.
Here is the breakdown. Brand-campaign activations route through Web Summit Lisbon (Europe's largest tech conference, seventy-thousand-plus attendees annually November. Since 2016 — major AR brand-campaign car), NOS Alive Algés July festival, Rock in Rio Lisboa biennial, and Cristiano Ronaldo Selecção Portuguesa football fan-buy-in AR. Sociedade Portuguesa de Autores SPA for music-sync rights, CNPD (Comissão Nacional de Proteção de Dados) for AR-tracking biometric and location-data compliance under GDPR, ICA cash-rebates qualifying digital-content spend, IVA twenty-three percent, and Código do Trabalho routes through our production-services partners.
FAQ
Frequently Asked Questions
What platforms do you develop AR for?
We develop for iOS (ARKit), Android (ARCore), WebAR for browser-based experiences, and social platforms like Instagram and Snapchat. Platform selection depends on your target audience and experience needs.
Do users need to download an app?
Not always. WebAR allows users to access AR experiences directly through their browser without downloading anything. For more complex experiences, dedicated apps give better performance and features.
Can you create AR for Portuguese landmarks?
Yes, Portugal's heritage sites give great AR chances—imagine visitors seeing historical reconstructions of historic estates or animated characters at famous locations. We can create location-specific AR experiences.
What about AR for marketing campaigns?
AR is powerful for marketing—product visualization, interactive packaging, and brand experiences. We create shareable AR content that engages audiences and drives social media interaction.
How do you capture content for AR?
We use many techniques including photogrammetry (creating 3D models from photos), LiDAR scanning, and traditional 3D modeling. The method depends on what you're recreating and needed quality.
What's the production timeline for AR?
Simple AR filters take days to weeks. Custom AR apps mostly need several weeks to months. Complex location-based experiences may take longer. We give detailed timelines during planning.
Related Services
Productions in Portugal that need this often pair it with Virtual Production, LED Wall Virtual Production, and Virtual Reality Filming for full coverage. Most projects also draw on Wireless Audio Systems and VFX Artist.
On Set
Need AR Production?
Tell us about your augmented reality project and we'll bring it to life.